Senior’s PURe Range Delights It’s Customers
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Senior’s PURe Range Delights It’s Customers

With more and more domestic customers looking to reduce the environmental impact of their purchases and increase the energy-efficiency of their homes, Senior Architectural System’s revolutionary low U-value PURe® aluminium window and door range is taking the residential market by storm.

Senior’s PURe® system, which features a high-performance thermal barrier manufactured from expanded polyurethane foam (PUR), was awarded a UK patent in 2016 and three years on, the innovative window and door range is continuing to go from strength to strength.

Already a firm favourite with architects and main contractors working in the commercial sector, Senior’s popular PURe® windows, which are available as casement, tilt and turn and reversible overswing styles, have been widely specified across the sectors and have enjoyed particular success in the education and PRS (private rented sector) markets.  The ultra-efficient aluminium windows are also increasingly being chosen by domestic customers as the perfect partner to Senior’s attractive PURe® FOLD and stylish PURe® SLIDE aluminium doors. 

Owing to their exceptional thermal efficiency, Senior’s PURe® doors and windows can help reduce heating costs and contribute to creating a comfortable interior all year long, making them a popular choice with housing developers and homeowners a like. 

In a market where budgets and tastes can widely differ and product choice is essential, Senior has significantly grown its residential product offering over the last few years.  After capturing the imagination of the market with the development of its PURe® range, Senior went on to launch the slimline Ali VU aluminium window and Ali FOLD aluminium doors.  These stylish aluminium systems, alongside Senior’s much-loved Hybrid timber and aluminium composite range, have attracted new customers and helped grow Senior’s market share.

Commenting, Senior’s sales director James Keeling-Heane said. “Over the last few years, aluminium systems have grown in popularity in the domestic market and we are pleased to have been able to help both new and existing trade customers take advantage of this.

We know that consumers want choice but we also know that our trade customers would rather work with one reliable supplier to avoid risks of delays and inconsistent quality. That’s why we are continuing to invest in our domestic range of aluminium windows and doors to offer a high-quality solution for all contracts, big or small.”

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