Leading fenestration systems manufacturer Senior Architectural Systems has welcomed more trade customers on board, as the aluminium revolution continues to take the domestic residential market by storm and more customers ‘ask for ali’.
Offering a practical and stylish alternative to PVCu and timber systems, aluminium windows and doors have become a popular choice with homeowners across the UK. The development of Senior’s Ali range is helping trade contractors respond with a range of aluminium systems that are both easy to fabricate and install.
Such is the growing demand in the domestic sector that Senior has secured 74 new business accounts since the launch of its Ali range in 2018, and many of these include fabricators and installers that had moved away from the aluminium industry or had previously never worked with aluminium windows and doors before.
One such new trade customer is GRM Windows in South Wales, an experienced PVCu window and door fabrication and installation company which started out working with aluminium and is now returning to its roots by adding Senior’s range of aluminium fenestration systems to its service offering.
Commenting, GRM Windows managing director Richard Gambling explained: “There is still a huge demand for PVCu systems but over recent years, there has been a real surge in popularity for aluminium doors and windows. We knew that to be able to take full advantage of this opportunity we needed to align ourselves with a supplier that could offer the highest levels of customer service and fantastic range of products. Senior’s aluminium systems offer exactly what both we and our customers need and we are thrilled to be working with Senior to develop this part of our business.”
Jonny Greenstreet, Senior’s marketing manager commented: “ The launch of our Ali doors and windows range has opened up new opportunities in more ways than one as it has allowed us to increase our own market share and generate new business for our trade fabricators and installers.
Many of our new customers are experienced with working with aluminium systems and have chosen our products above our competitors, not only as they are easy to work with but also because of our commitment to great customer service. Others have previously only offered their customers PVCu or timber solutions and now have decided to make their move into the aluminium market by working with our Ali range.
The last few years have marked the start of an exciting journey for Senior and we are well-positioned and committed to supporting our customers every step of the way.”
With a long-standing and successful track record of working in the commercial sector, Senior’s expansion into the domestic residential market has seen the company use its renowned manufacturing expertise to create Ali VU, a slim line high performance aluminium window, and the Ali FOLD range of aluminium bi-folds and patio doors. The range continues to evolve with the development of additional design options including the Ali VU flush casement window and a heavy-duty version of the Ali FOLD bi-folding doors.
As well as an extensive product range, trade customers have also been keen to take advantage of the wide range of benefits available to registered account holders, including technical advice, PR and marketing support, and access to exclusive sales resources such as Senior’s new Signature colour swatch book and LogiKal Lite programme.