Senior Architectural Systems is putting colour in the frame with the launch of the new Signature range – an exclusive sales tool for its trade network of installers which has been designed to make it easier for domestic customers to choose from a selection of the most popular and on- trend colour shades and powder-coated paint finishes.

Compact and convenient, the high quality swatch book showcases 14 different colour options that are available across Senior’s Ali range of slim line Ali VU aluminium windows and Ali FOLD patio and bi-folding doors.  The Signature collection features an inspiring palette of colour options from classic neutral tones to more vibrant shades, all of which can be created at Senior’s in-house powder coating facility.

Jonny Greenstreet, Senior’s marketing manager, said: “We are committed to providing our trade installers not only with the products they want, but also the sales tools they need and the new Signature collection colour swatch has been developed with this ethos in mind.

One of the biggest advantages of aluminium fenestration systems is the design flexibility they offer through the use of powder coating but we appreciate that consumers can feel overwhelmed with the choice of colours and finishes available.  Our new Signature colour swatch is a great way for trade contractors to showcase the different options for our Ali range of doors and windows in a professional and convenient way.  As we can match all colours in our in-house powder coating facility, we can also offer our trade customers the reassurance of a quick turn-around, guaranteed delivery dates and consistent high quality.”

In addition to the 14 striking shades in the Signature collection, Senior can coat to the full range of RAL colours and also hold a large stock of grey, white and grey/white dual profile colours for quick and reliable delivery.

The new colour swatch is the latest addition to Senior’s existing benefits package which is exclusively available for its network of trade fabricators and which also includes technical advice, training and PR and marketing support.